The following section provides a brief description of our professional services:

Hotel, Resort, and Themed Attraction Feasibility Studies

A feasibility study is a powerful tool or instrument to model the likely performance of a tourism project before it is developed. It gives an indication of the likely financial performance of a tourism project, highlights the major demand, supply, operational, and financial assumptions being used; the risks associated with these assumptions; and provides the foundation for the formulation of the business and marketing plan for the project. APPI and its principals have considerable experience in undertaking feasibility studies in the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

Tourism Marketing Research Projects

In the market-based economies of Asia and the Pacific Region, understanding the requirements of the tourism market is crucial to the success of any plan, strategy, tourism project, or destination marketing plan. The foundation of all good destination or project marketing strategies and plans is a well-framed market research study. APPI and its principals have considerable experience in assisting clients to undertake destination and project market research studies throughout the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

Tourism Destination Market Representation Services

One of the most cost-effective ways to market a destination in a particular market place is to outsource the marketing representation function to local marketing representatives. These are established local industry specialists in the market that know its dynamics, and have the network and the office overhead structure in place. The cost of local market representative services is marginal to their existing operations, thus they are able to offer a cost structure far below that of the destination establishing its own representation presence in a particular market. The resulting savings can then be applied to market promotion activities. APPI has considerable experience in providing market representation services including representation of country destinations, and tourist facility and service providers. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us .

A key success factor in the development of a competitive tourism destination is the quality of service provided by its front-line tourism staff. The right hosting attitudes, and quality of service elements do not arise of themselves but must be consciously developed in the framework of a longer-term human resources development (HRD) strategy, and short to medium term action plans and programmes. APPI has considerable expertise in preparing HRD strategies, plans, and programmes in Asia. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

Training is a key element in the development of tourism human resources at the required standard in a particular occupation. Although qualified manpower training at the management, supervisory, technical, and skilled levels is usually delivered either by specific training institutions (hotel school, technical college, university, vocational schools, etc.) there is often a need to supplement this with training programmes related to specific areas of need that these institutions do not provide. Through its affiliate, the Asia Pacific Tourism Training Institute (APTTI), the firm is able to offer specific short-term seminar based manpower training programmes to public and private sector clients in the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

A comprehensive and integrated approach to destination planning (whether at the international regional, national, provincial, state, or local government level, is essential in order to ensure that the outcome/s will be sustainable, while making an optimal contribution to overall community development and conservation goals. Destination planning can be at a strategic level, at a policy level, or at the level of a fully integrated master plan. APPI and its principals have considerable experience in directing the formulation of tourism destination plans for multilateral international agencies such as UNDP, USAID, CIDA, and the World Tourism Organization, as well as national, state, and provincial governments in the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please contact us.

As a special branch of tourism destination planning, ecotourism planning aims to meet the needs of tourists that are primarily interested in appreciating nature, but which may also include traditional cultures, while creating benefits to local communities, and helping to protect fragile natural resources and biodiversity. Ecotourism planning usually focuses on specific sites such as a protected area and its buffer zones, where community participation and ownership are critical success factors. APPI and its principals have considerable experience in helping communities in formulating ecotourism plans and programmes throughout the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please contact us.

Prior to a major consulting input such as in the case of a comprehensive and integrated destination planning project, ecotourism plan, or large scale feasibility study, it is important to undertake an initial scoping or project formulation study. Such a study is designed to ensure that the objectives and outputs of the project are correctly defined; the taskes that need to be accomplished in order to deliver the outputs clearly specifiied; and the required consulting expertise, work plan, manning schedule, and resource inputs required of the client specified. APPI and its principals have considerable experience in undertaking project scoping studies. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

Tourism Policy Formulation

A well-crafted public sector tourism destination policy is essential to creating a conducive environment for the expansion of the tourism sector in partnership with private sector and other public sector stakeholders. A tourism destination policy achieves this by providing a clear direction for tourism development in the destination, identifying the main issues that have to be addressed and those responsible for doing so, setting limits to ensure that development is sustainable, and providing incentives to encourage participation. APPI and its principals have considerable experience in supporting the formulation of destination policies throughout the Asia and Pacific Region. If you are seeking this type of service, and believe that we could be of assistance, please register your details and contact us.

In addition to the services listed above, APPI also undertakes a range of other tourism related studies including the effects of political and economic crisis on the tourism sector, establishing more effective tourism management information systems, tourist information systems, assessing the economic, social, and environmental impact of tourism for destinations and of projects, cross border facilitation, and access and other infrastructure developments. APPI is also able to provide mentoring services in specific instances. If you are seeking these type of services, and believe that we could be of assistance, please register your details and contact us.