Consultants to the Tourism Industry - Asia Pacific Projects, Inc.

APPI is based in the Philippines and was incorporated in 1992 but its principals and associates have over 50 years of combined expertise in the tourism and hospitality industry. Projects successfully completed have taken our experts all over the Asia-Pacific region: to the glaciers of the Himalayas; the stone forests of Yunnan; the mysterious Mekong River region; and the Tiger forests of Far East Russia and Uttarakhand in India.

In 2001 we completed a project to help Iran unveil its ancient, glorious past that few world travelers have seen and we are involved in a long-term project to assist India make its magnificent monuments in hard-to-reach, rural areas more accessible to tourists. By this we refer to very basic but important, taken-for-granted essential infrastructure like paved roads linking local communities to tourism income opportunities; visitors’ centers; and sanitation facilities.

The Mission

APPI’s range of experiences works hand-in-hand with a specific mission: to promote tourism development that is environmentally, socially, and culturally sustainable. The firm’s experts make sure the components of any big Master Plan or small stand-alone development contributes to poverty reduction and the creation of social wealth, in that the poorest fishermen, farmers, or village women are able to benefit from tourist improvement and developments, either from the social infrastructures built; direct and indirect employment created; or through livelihood projects.

The People Behind APPI

Narzalina Z. Lim is a key principal who established APPI in 1992 after many years serving as Undersecretary and later Secretary of Tourism of the Philippines. Her areas of expertise are in tourism planning and development, policy formulation, and human resource development and training. She graduated with a Masters degree in English Literature from the University of California, Santa Barbara.

Ludwig G. Rieder is co-founder and Chairman of APPI. He has over 30 years’ experience in economic planning, development, marketing, and management of tourism and tourism infrastructure projects in the public and private sectors. He holds a MSc. Tourism degree from the University of Strathclyde (Scotland). He is also an active contributor to major international agencies like the United Nations World Tourism Organization (UNWTO) and the Pacific Asia Travel Association (PATA) and has edited several published studies and chapters on regional tourism planning and development.

Ramon Benedicto A. Alampay is senior consultant and Director of APPI. He is also Assistant Professor at the University of the Philippine Asian Institute of Tourism. He holds a Ph.D. in Parks, Recreation and Tourism Resources from Michigan State University as well as a Masters in Professional Studies (MPS) degree in Travel Industry Management from the University of Hawaii.

Jet W. Cabuslay is a marketing specialist with over 20 years’ experience in wide-ranging marketing and management positions in the tourism industry. She began her career at the Philippine Convention and Visitors Corporation (PCVC) after which she became Director of Sales and Marketing of several hotels in the Philippines and Myanmar. As Marketing Manager of APPI, Ms. Cabuslay is tasked with preparing and implementing promotions and destination marketing plans as well as market surveys and research.

Over the years APPI’s leaders have built an extensive network of contacts in the industry worldwide, which has helped the company achieve its mission.

More APPI Experts

More APPI Experts

Lijun Yang is APPI's Chengdu-based tourism consultant. She holds a Bachelors degree in Arts in English from the West China University of Medical Sciences and an MSc Degree in Leisure, Culture and Tourism Management from the University of Surry, UK. She has also undertaken various short training programs in tourism planning, marketing, policy development and research as part of the formulation of the Sichuan and Yunnan Tourism Master Plans to which she also contributed. Ms. Yang has been an associate of Asia Pacific Projects since 2001 and has assisted APPI in undertaking its China work.

Ngo Duc Anh is APPI’s consultant based in Vietnam. He has a Master’s degree in Tourism Management from the University of New Orleans in the U.S.

Fluent in English, Mr. Ngo has worked for several tourism projects in Vietnam such as the Hanoi Development Master Plan; Craft-based tourism along the West-East Corridor of the Greater Mekong Subregion (GMS); and the GMS Sustainable Tourism project wherein he worked as the national expert under the leadership of Asia Pacific Projects, Inc.

The Range of Experience

The Mission

The People Behind APPI

APPI's Affiliations

APPI’s Registrations